RevOps and GTM engineering

Marketing analytics and attribution

Reporting leadership can trust, tied to pipeline and revenue.

Build a dashboard you trust See related work

Outcome

One dashboard that joins web, ads, CRM and revenue, so budget conversations start from facts.

What we do

We design the measurement model, implement tracking and data pipelines, build dashboards in Looker Studio or your BI tool, and set a reporting cadence. Multi-touch attribution is included where your data supports it, and explained honestly where it does not.

What is included

  • Measurement plan and KPI tree
  • GA4, ads and CRM data pipelines
  • Dashboards and executive reporting
  • Attribution modelling
  • Reporting cadence and reviews

What you receive

  • Executive dashboard
  • Data pipeline and documentation
  • Monthly or weekly reporting pack

Related services in revops and gtm engineering

HubSpot onboarding and migrationStand up HubSpot properly, or move to it without losing history. CRM enrichmentFill the gaps in your CRM with accurate, fresh company and contact data. Inbound orchestration and lead routingTurn form fills into qualified, routed pipeline in under a minute. Total addressable market sourcingA clean, scored list of every account you could sell to. Fractional RevOpsSenior revenue operations support without the full-time hire. Marketing automationEmail, WhatsApp and SMS journeys driven by real customer data.

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about marketing analytics and attribution

Do you use BigQuery?

When the data volume or joins need it. Many businesses are well served by Looker Studio connected directly to GA4, ads and HubSpot.

Let's talk

Ready to talk about marketing analytics and attribution?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.

Start a project Chat on WhatsApp