SEO and AI search

SEO strategy

Keyword, intent and competitor research turned into a prioritised plan.

Outcome

A twelve-month search roadmap your team can execute, ranked by pipeline potential rather than search volume alone.

What we do

We map how your buyers search at every stage, benchmark you against competitors in Google and AI answers, cluster the topics that matter and set the order of work. The plan names the pages, the owners and the measure of success for each.

What is included

  • Keyword and prompt research
  • Search intent mapping
  • Competitor and SERP analysis
  • Topic clustering and content planning
  • Quarterly roadmap and KPI model

What you receive

  • Opportunity model with priority scores
  • Content and page roadmap
  • Measurement plan tied to enquiries and pipeline

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about seo strategy

How long until SEO shows results?

Technical fixes can move rankings within weeks. New content typically takes three to six months to compound. We set expectations by page type in the roadmap rather than quoting a single number.

Do you need access to our analytics?

Yes. We work from Google Search Console, GA4 and your CRM so that priorities are based on what actually produces enquiries.

Let's talk

Ready to talk about seo strategy?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.