Paid media

Paid search (Google and Microsoft Ads)

Brand, non-brand and competitor campaigns engineered for pipeline.

Audit your search account See related work

Outcome

Search campaigns judged on qualified leads and cost per opportunity, with tracking the ad platforms can learn from.

What we do

We structure accounts by intent and region, fix conversion tracking first, then run brand, non-brand, competitor and Performance Max as one programme. Search terms are negated continuously and budget follows pipeline, not clicks.

What is included

  • Account restructure and bid strategy
  • Conversion tracking and offline imports
  • Brand protection and competitor capture
  • Performance Max and Demand Gen
  • Continuous search-term management

What you receive

  • Audit and restructure plan
  • Weekly optimisation log
  • Pipeline-tied dashboard

Related services in paid media

Paid social (LinkedIn, Meta, Reddit and X)Audiences built around your ideal customer and creative refreshed weekly. LinkedIn AdsJob-title and account targeting with creative built for how B2B scrolls. Account-based marketing and intentTarget accounts already showing signal, worked across ads, email and sales. Programmatic and retargetingStay in front of in-market accounts across the open web, sequenced by stage. YouTube and Demand GenVideo and discovery placements that build demand before the search. Ad creative and landing pagesOn-brand creative and dedicated pages built and tested together.

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about paid search (google and microsoft ads)

Do you charge a percentage of spend?

No. A flat monthly fee, agreed in advance.

Who owns the ad account?

You do. We work inside your account with manager access and you keep every asset and all the data if we part ways.

Let's talk

Ready to talk about paid search (google and microsoft ads)?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.

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