Paid media

Programmatic and retargeting

Stay in front of in-market accounts across the open web, sequenced by stage.

Add retargeting to your mix See related work

Outcome

Buyers who visited keep seeing a relevant message, capped by frequency and company so it never feels like stalking.

What we do

Display and video placements across the open web and connected TV, with audiences built from site behaviour, account lists and intent. Creative changes with the buying stage and frequency is capped at company level.

What is included

  • Audience and account-based targeting
  • Creative sequencing by stage
  • Frequency and brand safety controls
  • View-through and influence reporting

What you receive

  • Programmatic plan and placements
  • Creative sequence
  • Influence report tied to CRM

Related services in paid media

Paid search (Google and Microsoft Ads)Brand, non-brand and competitor campaigns engineered for pipeline. Paid social (LinkedIn, Meta, Reddit and X)Audiences built around your ideal customer and creative refreshed weekly. LinkedIn AdsJob-title and account targeting with creative built for how B2B scrolls. Account-based marketing and intentTarget accounts already showing signal, worked across ads, email and sales. YouTube and Demand GenVideo and discovery placements that build demand before the search. Ad creative and landing pagesOn-brand creative and dedicated pages built and tested together.

How an engagement starts

  1. Weeks 1 to 2

    Audit

    We go through everything you run today: site, tracking, channels, CRM and content. You get a prioritised roadmap and quick wins before any retainer starts.

    • Every channel and the website audited
    • Tracking gaps and pipeline leaks found
    • Quick wins shipped
    • Roadmap and KPI model agreed
  2. Weeks 3 to 6

    Deploy

    The team embeds, the first workflows go live and reporting cadence is locked. You see results from the first cycle, not the first quarter.

    • Named lead and specialists in place
    • First campaigns, pages or builds live
    • Weekly reporting running
    • Lead routing and CRM fixed
  3. Week 6 onwards

    Scale

    We run the programme across channels and tune it to pipeline. Winners get more budget and attention, the rest is retired, and results compound quarter on quarter.

    • Channels running as one system
    • Work shipping every week
    • Budget follows pipeline
    • Quarterly business review

FAQ

Questions about programmatic and retargeting

Is programmatic worth it for small budgets?

Retargeting alone usually is. Prospecting at scale needs a larger budget, and we will say so if yours is better spent elsewhere.

Let's talk

Ready to talk about programmatic and retargeting?

Tell us about the website, store or application you have in mind. You will get a clear reply, a realistic timeline and a fixed quote.

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